Tender Creative

We are thrilled to announce the unveiling of vitamori.com. Tender worked closely to establish the strategy, brand identity, stationery, packaging, and website of this Prêt-à-Couture™ brand.

We have just launched a glamorous homepage takeover on maccosmetics.com to promote M·A·C's new collection, Marilyn Monroe. The homepage features newly discovered photographs of Marilyn showcased in a sultry animation that brings the images to life.

We are excited to announce the launch of newly revamped publicartfund.org and a
completely new brand identity for New York City's iconic public arts organization. The brand is armed with an ongoing system for each new exhibition, just in time for their next major feature: Tatzu Nishi's "Discovering Columbus", debuting this Thursday, September 20th.

Long-standing client and nonprofit organization, M·A·C AIDS Fund, debuted an interactive installation designed by Tender at this year's International AIDS Conference.

This week, L2 Research released its second annual 'Digital IQ Index: Magazines'. L2 Digital IQ Index is the global, seminal benchmark for digital performance of prestige brands. Partner, Cory Clarke, worked as a contributor to the report which gauges the digital competence of 80 global magazines. Website, Digital Marketing, Social Media, Mobile, and Tablet are the five categories of focus.