Tender Creative

The M·A·C global website translates the energy and artistry of the brand’s retail experience, provides a canvas for the expression of individual collections and artists, and offers smart ways to shop a catalog of over 1,000 products.

The M·A·C global website translates the energy and artistry of the brand’s retail experience, provides a canvas for the expression of individual collections and artists, and offers smart ways to shop a catalog of over 1,000 products.

Single product pages maximize sales and shopper engagement with reviews, accurate shade color and texture, social shopping, and direct access to any other product in the M·A·C catalog.

To help users understand the nuances among hundreds of colors and make purchases based on desired attributes, the Colour Play tool dynamically filters shoppable product cards in a fun and intuitive way.

The Foundation Finder educates shoppers on the foundation that will best suit their complexion through a step-by-step process that features video demonstrations and questionnaires.

To help them find the right products, shoppers can view side-by-side comparisons of brushes and mascaras that reveal close-up details and usage suggestions.

To help them find the right products, shoppers can view side-by-side comparisons of brushes and mascaras that reveal close-up details and usage suggestions.

Video demonstrations starring M·A·C Artists show how to achieve particular looks and enable users to shop products as they appear in the film.

A brand-focused version of the website, sans eCommerce capabilities, was created for international markets and has been launched in over 30 countries around the world.

The M·A·C Loves Barbie microsite enables users to choose color shades they are drawn to from within the collection imagery and shop associated products.

The microsite for M·A·C’s collaboration collection with French artist Fafi takes place in a fantasy bedroom that users can explore and shop through stop-motion animations created from thousands of still photographs.

In the Disney Venomous Villains collaboration, users can explore the personas of four iconic Disney evildoers, shop their collections, and cast spells on friends through Facebook.

In the Disney Venomous Villains collaboration, users can explore the personas of four iconic Disney evildoers, shop their collections, and cast spells on friends through Facebook.

The Hello Kitty campaign focused on a Facebook poll asking users to identify their Kitty-themed personality and showed the responses of M·A·C Fanatics around the world.

The microsite for the M·A·C Wonder Woman collection showcased original comic book art that we brought to life on an animated homepage.

The M·A·C AIDS Fund donates millions of dollars from VivaGlam lipstick sales to grantees around the world, and its global website educates, inspires, and gives people ways to get involved.

The website showcases the history of M·A·C AIDS Fund campaigns over the years, each of which spotlights an iconic and outspoken ambassador.

A simple interface enables potential grantees to apply for funding online.

The program’s Facebook page serves as a platform for engagement and education, providing an inside look at the fund and profiles of courageous individuals associated with the initiative.

The M·A·C Pro website is a community platform through which makeup artists can learn and share knowledge. With a steady stream of fresh content, the website reacts to a wide range of editorial perspectives and user conversations.

Looks are often the best way to share makeup ideas, and this feature enables artists to communicate and comment on their creative process.

Aspiring artists can get to know Senior Pro artists through bios, behind-the-scenes interviews, and artistry highlights.

Digital signage brings more color to the brand’s global flagship store in Times Square with pulsing animations that represent major collections. This interior screen is the store’s focal point and serves as a backdrop for artist demonstrations.

Facing the crowded streets of New York’s Times Square, the animations on exterior signage are seen by hundreds of thousands of passersby each week.