All News

  • October 25, 2012
    VSA Partners acquires NY-based digital agency Tender Creative
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  • October 17, 2012
    Launch: Vitamori Brand Identity & eCommerce Platform
    We are thrilled to announce the unveiling of vitamori.com. Tender worked closely to establish the strategy, brand identity, stationery, packaging, and website of this Prêt-à-Couture™ brand.
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  • September 27, 2012
    Marilyn Monroe Collection Homepage Takeover
    We have just launched a glamorous homepage takeover on maccosmetics.com to promote M·A·C's new collection, Marilyn Monroe. The homepage features newly discovered photographs of Marilyn showcased in a sultry animation that brings the images to life.
  • September 18, 2012
    Launch: Public Art Fund Website & Brand
    We are excited to announce the launch of newly revamped publicartfund.org and a
    completely new brand identity for New York City's iconic public arts organization. The brand is armed with an ongoing system for each new exhibition, just in time for their next major feature: Tatzu Nishi's "Discovering Columbus", debuting this Thursday, September 20th.
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  • July 26, 2012
    Launch: M·A·C AIDS Fund IAC Wall
    Long-standing client and nonprofit organization, M·A·C AIDS Fund, debuted an interactive installation designed by Tender at this year's International AIDS Conference.
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  • July 25, 2012
    Cory Clarke Contributes to L2 Digital IQ Index Release
    This week, L2 Research released its second annual 'Digital IQ Index: Magazines'. L2 Digital IQ Index is the global, seminal benchmark for digital performance of prestige brands. Partner, Cory Clarke, worked as a contributor to the report which gauges the digital competence of 80 global magazines. Website, Digital Marketing, Social Media, Mobile, and Tablet are the five categories of focus.
    Find out more about the study.
  • July 19, 2012
    Launch: Nike FuelFest Event in Partnership with Rhizomatiks
    We partnered with the innovative shop Rhizomatiks to help Nike promote their Nike+ technology. The event, labeled FuelFest, featured a series of interactive projections on the historic Battersea Power Station in London.
    Read more about the event.
  • June 29, 2012
    Silver Award for Best Innovation from IDCA
    We are pleased to announce that, last night at the International Design Communication Awards, Tender Creative garnered a Silver in the category of 'Best Innovation' towards our work on Paddle8.
    Read more about the award.
  • April 25, 2012
    Launch: NEP Broadcasting Website
    We are happy to announce the repositioned and reimagined nepbroadcasting.com. NEP is an internationally recognized leader in outsourced broadcast production, supporting events from the Olympics to the Academy Awards.
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  • April 23, 2012
    Ippon Matsu Beer Benefits a Great Cause
    Designer Kota Kobayashi has elevated his home brewing hobby to a new level and has founded Ippon Matsu Beer to benefit a great cause.
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  • April 19, 2012
    Work+ Brings Home Two Awards
    Work+, Tender's entry into the NYC Big Apps competition, took home two prizes Tuesday night. The app, that combines Foursquare data and the NYC wifi database to provide a tool to help freelancers get out of the house and find the best places to work and collaborate, took the prize for Best NYC Mashup and 2nd Prize for Best Overall App. Our proud team of developers got to shake Mayor Bloomberg's hand - twice!
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  • February 22, 2012
    SHOP M·A·C Collection Takeover and Facebook App
    We’ve just launched a fun homepage takeover on maccosmetics.com to promote M·A·C’s new collection SHOP M·A·C, and a Facebook App where users can create a virtual tote bag and share it with their Facebook friends. Additionally, Lady Bunny and Fran Drescher will have their own bags on display to share with fellow M·A·C fans.
  • February 17, 2012
    Paddle8 Secures Series A Funding of $4MM
    We are happy to announce that our business partner, Paddle8, has received a major round of funding from the highly reputed venture capital fund, Founder Collective.
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  • February 15, 2012
    Dean is Speaking at AIA's RE:THINK Event
    This Thursday, Partner and Executive Director Dean Di Simone will be speaking at AIA New York's RE:THINK | Smart Environments. The panel will focus on the space where 'digital media technology and architecture begin to intertwine.' Dean's presentation will touch on how crowdsourcing is beginning to shape the way we use environments and how we can learn from it.
    Check out the details.
  • February 10, 2012
    Vote for our Work+ iPhone Application
    We are excited to share the iPhone App that our team has built for the NYC Big Apps contest. This yearly competition challenges developers to make NYC even better by creating applications that use city data.
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  • February 08, 2012
    Career Opportunity: Senior Web Developer who Loves LAMP
    We’re looking for a Senior Web Developer with at least 4 years of experience performing hands-on web development with expertise in PHP, Javascript, and optimization within a LAMP environment.
    Read full job description.
  • February 07, 2012
    Steve Releases ScrapPad for Desktop
    Our Associate Technology Director, Steve Baughman, just released the desktop version of his popular iPad application for those who love Scrapbooking. The success of this personal project is not just big news in the office, the app was recently featured on the TODAY show and CNET TV as a great digital gift idea.
    Check it out.
  • November 22, 2011
    Launch: STUDIOS Architecture Website
    Having designed and developed their previous award-winning website, we are proud to share the new STUDIOS Architecture website.
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  • October 27, 2011
    UNICEF Design Work
    It’s been an honor to help with UNICEF’s mission to reduce the number of daily preventable deaths of children from 21,000 to zero, and we don’t plan on stopping until that mission is accomplished.
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  • October 24, 2011
    Celebrating Five Years with M·A·C
    Over the last five years, we’ve collaborated with the innovative cosmetics brand on dozens of projects and become a partner in the company’s day-to-day digital operations.
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  • October 20, 2011
    Launch: Monika Chiang Website
    Tender conceived, designed, and developed monikachiang.com to feature the debut fashion line of finely tuned bags, shoes, and ready to wear items in a well-curated environment that illustrates her worldly experience.
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  • October 10, 2011
    Tyler Takes a Break to Tour with Clap Your Hands Say Yeah
    Front-end developer Tyler Sargent is moving his hands from the computer keyboard to the electric bass this winter when he goes on tour with his band, Clap Your Hands Say Yeah.
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  • October 06, 2011
    Launch: Bruce Weber’s Website
    We’re excited to launch the new website and portfolio for Bruce Weber, one of the world’s most respected and influential photographers.
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  • September 22, 2011
    Launch: Smashbox “Click, You’re It!” Facebook App
    We just flipped the switch on a new Facebook app for Smashbox. “Click, You’re It!” enables fans of the cosmetics brand to create and share their own fashion magazine spreads using photos of themselves and their friends.
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  • September 21, 2011
    New from Paddle8: Zak and Robin Williams Present “Taking Sides”
    The latest Paddle8 exhibit, “Taking Sides,” brings together stars from inside and outside the art world – it’s the result of a curatorial partnership between Zak Williams, co-founder of gallery Mallick Williams & Co, and his father, the actor and comedian Robin Williams.
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